Best Selling Phone Accessories: What the Data Shows
We looked at Amazon UK's best-seller lists and what phone retailers say sells every day. Here's what's selling, and what it means if you're choosing a range.
Lists of the best selling phone accessories are easy to find, but most are opinion, or market-size figures nobody can check. So we did something simpler: we looked at what's actually selling on Amazon UK, and compared it with what phone retailers say sells in their shops.
We're a charger factory in Dongguan, so we have a view on chargers in particular. But we've tried to be fair to every category, including the ones we don't make.
What Amazon UK's best-seller list shows
Amazon ranks products by sales and says its lists are "updated frequently", so treat this as a snapshot. On 14 October 2026, the top 30 in Mobile Phone Accessories broke down like this:
| Category | Places in the top 30 |
|---|---|
| Screen protectors | 8 |
| Charging cables | 6 |
| Headphones and earbuds | 5 |
| Cases | 4 |
| Power banks | 2 |
| Wall chargers | 1 |
| Memory card, item tracker, stylus, car mount | 1 each |
Two things stand out. Protection products dominate by volume, which matches what retailers say. And wall chargers look rare, but that's partly because Amazon has a separate best-seller list for chargers, which we look at below.
Screen protectors and cases
Devia, an accessories brand that supplies phone shops, calls screen protectors "the daily sales champion", and the Amazon list agrees: the number one product was a 3-pack of tempered glass protectors. Every new phone needs one, and every cracked one is a repeat sale. Most of the top sellers come in packs of two or three with an installation frame.
Cases are the other big protection category. On Amazon, the leading cases were clear or translucent, shockproof and MagSafe-compatible, with camera protection. Accio's market report also names protective cases as the largest category.
The catch with both: they're made for one phone model. When a new phone launches, the old stock slows down. Shops handle this by stocking the most popular models deeply and the rest lightly; Devia notes that some stores now cut screen protectors to order to avoid holding stock for every model.
Cables
Six of the top 30 were cables, almost all USB-C: USB-A to USB-C, USB-C to USB-C rated at 60 W, 100 W and 240 W, and one Lightning cable for older iPhones. Braided cables and 2-packs were common. Cables wear out, get lost and are cheap to replace, so people buy them often and without much thought.
The rated power on the cable matters more now that laptops charge over USB-C. A 60 W cable is enough for phones and most tablets; laptops at 100 W need a cable rated for it.
Wall chargers: what actually sells
Amazon UK's separate list for Mobile Phone Chargers tells a clearer story. On the same day, the top 25 included about nine power banks, plus a car charger and a wireless charging stand. The wall chargers among them had a lot in common:
- 20 to 50 W. Nearly all were phone-sized chargers. Apple's own 20 W adapter and Anker's 20 W and 50 W models were there.
- Multi-port. A 40 W four-port UK plug with two USB-C and two USB-A ports appeared three times from different sellers.
- UK plug, clearly stated. Titles started with "USB C plug" and "UK", matching how British buyers search.
- Cable included. Many top sellers came with a 1 m or 2 m cable, or as a 2-pack.
- Named for a device. A 45 W charger with a cable aimed at Samsung Galaxy phones, and several listings aimed at iPhone.
Devia's advice to shops points the same way: fast USB-C and multi-port chargers, car chargers and wireless pads, and "quality-certified products" to cut returns. That last point matters most for chargers, because a failed charger is a safety issue as well as a return. See the safety rules for selling chargers.
What the list doesn't show is laptop chargers, which sit in a different Amazon category. Higher-wattage chargers, 65 W to 140 W, sell to a different buyer: people charging a laptop and phone from one plug. They sell in smaller numbers but at a higher price, and they're less crowded.
Power banks
Power banks led the charger list, with 10,000 mAh models at 22.5 to 45 W the most common, plus slim MagSafe-style magnetic models and banks with built-in cables. Devia notes that they sell especially well around holidays and travel seasons.
They're a strong category, but not an easy one. Lithium batteries come with extra shipping rules and safety checks, and some carriers and marketplaces have specific requirements. We don't make power banks, so we'd suggest anyone starting out get chargers and cables right first, then add power banks with a specialist supplier.
Audio, car and the rest
- Earbuds and headphones took five of the top 30, but nearly all were big brands. This category is hard to enter with a new brand.
- Car mounts and car chargers sell steadily, and a car charger was in the charger top 25. They pair well with wall chargers in a range.
- Camera lens protectors are a growing add-on in shops, according to Devia, usually sold alongside a screen protector.
- Memory cards and item trackers made the list, but they're dominated by well-known brands.
Bundles: how shops sell more per customer
Devia's guide makes a point that's easy to miss: the stores that sell the most don't rely on single items. A typical bundle is a screen protector, a case, a camera lens protector and a cable, sold together when someone buys or repairs a phone. On Amazon, the same idea shows up as cases with screen protectors included, and chargers sold with a cable.
For a charger seller, the natural bundle is a charger with the right cable. It solves the most common complaint, slow charging caused by a weak cable, and it raises the order value. If you sell a 65 W or 100 W charger, include or recommend a cable rated for that power.
How to use best-seller lists without copying them
A best-seller list is useful evidence, but it's easy to draw the wrong conclusion from it.
- Look at the pattern, not one product. Three different sellers with a 40 W four-port UK charger tells you the specification sells. One listing alone could be a short promotion.
- Check the review counts. A product with hundreds of thousands of reviews has years of history. Matching it as a newcomer is hard; finding the gap next to it is easier.
- Look at what's missing. On the day we checked, few wall chargers above 50 W appeared in the phone charger list. That's either low demand or an opportunity, and it's worth testing which.
- Check several days. Lists change frequently, so look more than once before you order stock.
Volume vs differentiation
The best selling phone accessories by volume aren't always the best ones for a new seller. Screen protectors and cases sell in huge numbers, but they're crowded and tied to phone models. Cables sell steadily but look much the same from every seller.
| Category | Volume | Fits all phones? | Room to stand out |
|---|---|---|---|
| Screen protectors | Very high | No | Low |
| Cases | High | No | Medium (design) |
| Cables | High | Mostly (USB-C) | Low |
| Wall chargers | Medium to high | Yes (USB-C) | High: wattage, ports, size, design |
| Power banks | High | Yes | Medium; battery rules apply |
| Audio | High | Yes | Low for new brands |
Chargers are the category where a seller can genuinely make a product their own: a combination of wattage, ports, size, plug and design that the buyer can see and compare. That's why many accessory brands build their range around chargers and use cables and protection as add-ons.
A starter range for a seller
If we were building a small range from what the data shows, it would look something like this:
| Slot | What sells | Our nearest model |
|---|---|---|
| Everyday phone charger | 20 to 35 W USB-C, PD and PPS | XFC 30W, US$3.38 to 3.92 |
| Two-device charger | 35 to 50 W, two ports | XFC 35W 2C, US$3.46 to 4.08 |
| Phone + laptop charger | 65 W multi-port | FB or HK 65W, from US$4.92 |
| Desk charger | 100 W, three ports | MB 100W, US$9.08 to 11.23 |
| Add-ons | USB-C cables, screen protectors, cases | From specialist suppliers |
Prices are per piece for the charger, from 500 pieces per model with your logo, and depend on quantity and plug. All our models support USB PD, PPS and Quick Charge, which covers iPhone and Samsung fast charging. Our PD vs PPS guide explains why that matters.
Whatever you choose, list it the way buyers search: wattage, number of ports, plug type and the devices it charges, right at the start of the title. That's exactly what the top sellers on Amazon UK do.
Where our chargers are made
FAQ: best selling phone accessories
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